I'm Ali Cotrell, an executive producer and creative content leader with 15+ years turning real people and big ideas into work that audiences actually watch, feel, and remember.
I lead creative content end to end: finding the story, shaping the narrative, and producing it across video, written, web, and social. At Meta I run an in-house studio that ships everything from the films that close Mark Zuckerberg's Connect keynote to documentary series and social-first work, and I built the dual-track operating model that keeps a high volume of work both fast and high-craft.
Before Meta I founded my own production studio and produced for Netflix, MTV, and National Geographic. Across all of it, the throughline is the same: I care about craft, clarity, and building the systems that let great creative actually ship, on time and on budget.
Lately I've been rebuilding how my team works around AI, designing production workflows that make people faster without losing the human touch that makes a story land.
The film that closed Mark Zuckerberg's Connect keynote, the final beat after the Orion reveal. A personal favorite.
The reveal film for Meta Ray-Ban Display, produced for the Connect keynote stage.
A documentary series spotlighting real people and the communities they build.
A social film for Mark's channels, featuring John Cena, Benson Boone, and Matthew Vaughn.
A social announcement film for Mark's channels, unveiling the Orion wearables prototype.
An in-house studio film on the people and ideas behind AI at Meta.
An example of the everyday stories our in-house studio produces.
Founded and ran a boutique production studio, owning everything from new business to delivery. Branded films for clients including Google, Spotify, Salesforce, and London Business School.
Field produced Netflix's "Game Changers" for an Oscar-winning director, led a crew on MTV's "Real World," and produced series for National Geographic, Discovery, and Travel Channel.
Open to conversations about creative leadership, content, and storytelling. The fastest way to reach me is email.